4 Reasons Why Your Business Needs Lifestyle Product Photography
Lifestyle product photography is a powerful marketing tool that allows your potential customers or clients to really understand your brand’s values and the aspirational lifestyle that they can access by choosing your products. E-commerce product photography has the ability to showcase your products in a way that is informative and functional but lifestyle product photography allows your audience to connect with your brand and your products on an emotional level.
So first things first, what is lifestyle product photography? Simply put, it is imagery that captures your product in context. We consider the location, setting, props and models when styling your products to tell the story of your brand and the lifestyle that you hope your customers will gain by using your products. For example, a lifestyle shot for a skincare brand who champions mindful routines and slow living, may feature the product in use in a serene bathroom with a model dressed in soft textured linens, soft lighting and minimal props.
Which brings us to point number one.
1. Shows off your products in their natural environment
Lifestyle photography is the perfect way to showcase your products in their natural environment. By using lifestyle photography, you can create images that show off how your product looks and works in real life settings, making it easier for your customers to relate to and imagine using it. This type of photography can also be used to capture moments that evoke real emotion from your customers. With lifestyle photography, we can create compelling visuals that truly capture the essence of your product and the lifestyle it promotes, and as a result connects with your customers on an emotional level, encouraging them to purchase your product.
2. Helps your customers envision using your products
Lifestyle product photography is an incredibly powerful tool for businesses. By showcasing your products in a lifestyle context, it can help your customers to imagine themselves using them. In comparison to traditional product shots which only show the product isolated, styled product photos give customers a glimpse into how it can fit into their lives.
By showing how your products can be used in everyday situations, it will give customers a better idea of what to expect when they purchase from you. The ability to see the product in its natural environment helps customers envision how it would look and feel in their home or when they’re using it. With a lifestyle photo, the customer is not just buying the product, but rather a lifestyle or experience.
Lifestyle product photography also provides an opportunity for you to showcase the full range of uses for your product. For example, if you’re selling clothes, you could have multiple styled shots that show different ways people could wear them, making it easier for customers to visualize how they would style the item. If you’re selling furniture, you could style the room with the piece to show how it would fit in and complement other items in the space.
Using lifestyle product photography to help your customers envision themselves using your products is an effective way to engage them and generate more sales. It will create an emotional connection between them and your product, helping you to stand out from the competition and build a loyal customer base.
3. Creates an emotional connection with your customers
Having a strong emotional connection with customers is vital to the success of any business. Studies show that 89% of customers buy from brands they have an emotional connection with. As a business, it’s important to create imagery that will evoke emotion and make customers feel connected to your brand.
Lifestyle product photography provides the perfect opportunity to create this emotional connection. By creating images that showcase your products in a realistic lifestyle setting, you can create an emotional response in potential customers.
At Twinewood Studio, we understand how important it is for businesses to create an emotional connection with customers. As part of our on-boarding process, we dive deep into your brand values and goals to create imagery that evokes emotion. We pride ourselves on creating imagery that allows potential customers to view your products in a lifestyle setting that makes them feel calm, connected, safe and nurtured.
Our lifestyle product photos help to bring your products to life, showing off how they fit into a customer’s everyday life. This helps customers to envision themselves using your product and makes them more likely to invest in it.
By creating imagery that customers can relate to, you can make your products more desirable and create an emotional connection between your brand and its customers.
4. Makes your products relatable
Using lifestyle product photography can be a great way to make your products more relatable and connect with your customers on an emotional level. By showcasing your products in a natural setting, you can create an emotive atmosphere that will draw customers in. Lifestyle product photos allow customers to see how the product fits into their own lifestyle, which is especially important for e-commerce businesses. Styled product photos provide an opportunity to tell a story, showing how your customers might use the product in their everyday lives. This kind of visual storytelling builds an emotional connection between the customer and your product, leading to more sales and a better customer experience